Event Poster Design

IIllustration | Branding

Fischertag is a traditional local festival in Memmingen, Bavaria – and as the daughter of a Memmingen fisherman, I’ve grown up with this tradition. Every year, the town’s stream is completely fished out, so the water can be drained and the streambed cleaned.

Category: Semesterarbeit

Course: Illustration

Year: 2023

The Festival

To protect the fish, they’re carefully caught before the stream is emptied. At exactly 8 a.m., following a cannon shot, dozens of fishermen jump into the stream to catch the biggest trout. The one who does, becomes the Fisher King and is honored in a festive parade through the city.

The Memminger Mau

“Mau im Zuber” (Moon in the Tub) is one of the best-known local legends – and the reason why Memmingen is often nicknamed Maustadt ("Moon City"). In the local dialect, mau means moon.

The Perfect Moon

Since the Memminger Mau serves as a kind of mascot for the Fischertag, a moon was a key visual element in my poster design. But what makes a moon feel real?
It has craters, texture, and – most importantly – it glows.

In Memmingen, it’s not silver or white, but a warm yellow-orange glow that lights up the night sky. That’s exactly the color I gave to my illustrated Mau.

Mockup by Freepik

kerstin designs

Brand Designer

Privacy Policy | Impressum